Presentation Transcripts

LED backlights will have the largest impact on our three-year plan.
The slide shows that our sales target for the fiscal year ending March 2015 is 80 billion yen. Given the current order status, it may easily exceed 100 billion yen.
The Chinese mobile phone market is now growing at a phenomenal rate. This year mobile phones with a 3-millimeter thick 5-inch screen are expected to be the standard in the Chinese market. LED backlights for these types of mobile phones are being made thinner and thinner, but right now no company can hold a candle to us. Viewing the current market waters, it looks like we'll have some smooth sailing ahead. In the Chinese mobile phone market LTE products are high end models and 3G models are the standard. The kind of thin models that would employ our ultra-thin LED backlights sold 200 million units there last year, and unit sales are expected to hit about 300 million this year. In fact, a third to a fourth of China's mobile phone demand will be for this kind of thin model. Looking at the volume of tentative orders we've gotten from Chinese manufacturers so far, our production volume should be double what it was last year. Meeting that demand is the big challenge now. We should be able to tell you whether we have overcome that hurdle at the upcoming first quarter investor meeting to be held in July, but for now our sales target is set at 80 billion yen.
As you can see from the slide, the threat from OLED (Organic light-emitting diode) is receding. There is no other manufacturer with a production capacity like ours who can supply LED backlights. Now that development of new models for the next year is already underway, we absolutely must respond to the explosive surge in demand this year and the next year.