2016

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image : Developing Minebea's CSR Together with the Local Community - Hamamatsu Plant

(Posted Oct. 2016)

Communication through Local Business and Events

Mr. Hiroshi Noguchi: My institute has established an industry-academia collaboration organization through which we hold joint meetings with some 70 companies located around Fukuroi City. Smart cities, measuring equipment, and some of our other initiatives are closely related to Minebea's business areas, and we would welcome your involvement. In regard to smart city development, Fukuroi City is now planning to install LED lighting on roads to ECOPA Stadium.

Mr. Hirotaka Fujita: That's a very interesting plan. In the area of smart cities, Minebea is collaborating on a Japan's Ministry of the Environment project to install about 9,000 LED street lights with mobile communications functions in Cambodia. Regarding the ECOPA Stadium project, we could contribute our expertise in this area if the city plans to change the lighting equipment.

image : Mr. Takeshi Shibata (Chairman, Asaba Town Chamber of Commerce and Industry) Mr. Takeshi Shibata: The plant tour I participated in today sparked my interest in the excellence of your products and technologies. As a member of the community, I also felt that the people in this community are not sufficiently aware of your presence. For example, in the Asaba region, we hold a trade fair each November to promote the region, and we would welcome Minebea's participation as a way to promote your company and products.

Mr. Hirotaka Fujita: Thank you very much for the invitation. We recognize that we need to improve our PR activities in the local community. We believe that it's very important for the people living in communities around us to understand our business well. The trade fair you mentioned is exactly the kind of opportunity we would actively like to participate in.

Mr. Takeshi Shibata: Promoting your presence in the community will help to forge closer ties between your company and the residents. Communication between your company and residents, as well as with local government bodies, will improve and they will ask Minebea to become more involved with their activities. We in the local community have high expectations for Minebea's greater involvement.

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