2019

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image : Cebu Mitsumi Continues to Evolve - Philippines: Initiatives by Cebu Mitsumi image : Cebu Mitsumi Continues to Evolve - Philippines: Initiatives by Cebu Mitsumi

(Posted Dec. 2019)

Cebu Mitsumi, Inc., located on Cebu Island in the Philippines, produces actuators, connectors, battery modules, and other products, supporting the growth of the MinebeaMitsumi Group in the electronics and optoelectronic fields. Cebu Mitsumi is the Group's largest site in the Philippines and has approximately 20,000 employees. In 2019, the Company marked exactly 30 years since it was established on Cebu Island in the Philippines in 1989.

Reinforcing Organizations through CSR

image : Yoshihiro Sakanushi President Cebu Mitsumi

Yoshihiro Sakanushi
President
Cebu Mitsumi

Even prior to business integration, Cebu Mitsumi continuously undertook initiatives to develop with the local community and its employees, which are members of that community. Handy cards with the Five Principles were distributed to all employees to enhance the sense of unity within the Group from the business integration, and employees carry these cards with them at all times.

"I believe that the main meaning of CSR is business continuity and gaining the loyalty of employees," said Yoshihiro Sakanushi, president of Cebu Mitsumi. He explained the significance of CSR as follows: "Among the topics that we prioritize in particular are nurturing human resources and developing work environments. The Philippines have a shortage of engineers nationally, and therefore, it is necessary to comprehensively nurture engineers. Employees and operators who have gained skills are crucial assets of the company, and we need to properly develop work environments so they will continue working for us. We also undertake social contribution activities under the leadership of employees. These activities not only contribute to the development of local communities, but are also effective in the sense of instilling pride for the company in employees. This is reflected in the Five Principles, and being a company that employees feel proud to work for leads to organizational success. In this sense, employees are our most important stakeholders."

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